Augustine Medical Case Study - 1763 Words

Introduction The Bair Hugger Patient Warming System is marketed to hospitals in the United States. It is a device that has been designed specifically to treat hypothermia which many patients suffer from after operations. The Warming system is composed of two elements; there is a heater/blower unit and disposable warming covers. The ultimate problem facing Augustine Medical, Inc. is how to price theses two components of the product and how to position it compared to its competitors. There are many substitutes available for hospitals to treat and prevent hypothermia. However, there are many disadvantages to the variety of other devices which virtually treat the same condition. Augustine Medical believes that their product is superior to†¦show more content†¦The margin paid to the distributors would be competitively set at 30% of the delivered selling price on the heater/blower unit and 40% of the delivered price on the blankets. Promotion: Currently Augustine Medical Inc is relying on distributors to push their products. Augustine Medical Inc also is promoting their products by creating sales literature for the Bair Hugger Patient Warming System, where features and benefits of the product are detailed. Augustine Medical Inc personal experience indicated that all of these features would be welcomed by nurses and patients alike. Price: Heater/Blower must be under $1500 to avoid hospitals going through formal review and decision process.†¨Only 80% of the hospitals have enough hospital rooms to have use for the Bair Hugger. Investor interest in Augustine Medical Inc and the medical technology it provided produced an initial capital of $500,000. These funds include RD, staff support, facilities and marketing. It was believed that this initial investment would cover the fixed costs of the company during its first year of operation. Variable Cost = $380 per heater and $.85 per blanket. Margin paid to distributors would be 30% of delivered selling price of the heater/blower and 40% of the delivered price on the blankets, less discounts for both. There are 31,365 recovery beds minus the hospital that haveShow MoreRelatedThe Use of Traditional Medicine in the Caribbean2583 Words   |  11 Pagescultural beliefs and ancestral practices. Modern Medicine-Medicine as practiced by holders of M.D (medical doctor).Other terms includes: allopathic medicine; western medicine; mainstream medicine; orthodox medicine; regular medicine and biomedicine. Acupuncture- a medical treatment from China that involves putting sharp thin needles into the body at very specific points. Naturopathy- a system of medical treatment that treats illness by natural methods such as exercising and controlling the food youRead MoreTechnology And Medicine : Promise And Peril974 Words   |  4 PagesTechnology in Medicine: Promise and Peril Saint Augustine once said, â€Å"What does love look like? 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